Pay Per Click
PPC stands for “pay-per-click” and is a fast way to start getting targeted traffic to your website. Your ad only shows up when a person searches for a keyword that you specify, and you only pay when someone clicks on your ad. In other words, you only pay for actual visitors to your site who are searching specifically for what you offer!
Search Engine Optimization
Search engine optimization (SEO) is the process of getting ranked naturally on Google, Yahoo! and MSN for your chosen keywords. Nearly all of America is wired to the Internet. Over 90% of the nation’s web surfers use search engines like Google, Yahoo!, and MSN to find what they’re looking for. Without that ranking, you’re potentially missing out on nine tenths of your market.